For over 15 years, OpenedMind, an independent ESOMAR-certified institute, has been a benchmark in legal surveys for Intellectual Property. With over 400 IP studies completed, we translate complex consumer perceptions into scientific evidence to be used before National IP offices and courts.
Methodologies you can trust for customized evidence and expert reports.
The admissibility of a survey depends on the expertise and impartiality of the survey firm. As an independent, ESOMAR-certified, research institute we guarantee a rigorous methodology, a neutral, non-leading questionnaire, objective data, and an expert report that complies with the legal survey standards as set by IP offices (EUIPO, UKIPO, INPI, DPMA, etc.), and courts.
Unlike generalist survey institutes, our expertise is built and focused on trademark protection proceedings. Our surveys have enabled iconic brands to win their legal battles.
Adhering to standards and rules: Representative sampling with strict quotas, statistical reliability (controlled margins of error), precise questions, and transparent protocols. The probative value of our surveys is undeniable as they are well-structured and well-designed.
We provide highly valuable evidence and turn consumers' data into a major asset for your legal proceedings in front of IP offices and courts.
Beyond legal disputes, we provide brands with an in-depth understanding of their market to optimize their positioning and consolidate customer relationships.
Accurately measure your brand's global image compared directly to your competitors. Identify how your values truly resonate with your target audience.
Identify your customers' expectations, their satisfaction drivers, and the bottlenecks they face. Map your strengths and operational weaknesses, and precisely calculate your Net Promoter Score (NPS).
Decrypt purchasing motivations, embedded perceptions, and the everyday obstacles faced by your users in their concrete use cases, in order to adapt your product and marketing strategies.
Every OpenedMind engagement results in a complete, thorough and transparent report. This customized presentation is written in a clear and accessible manner and contains all the essential elements needed to take decisive action.
Connect to one of our experts to ensure a reliable approach and build solid evidence to be used in National IP offices and courts
Contact us for a free consultation: we evaluate your case, discuss the optimal methodology, and establish a precise budget and timeline.